Visiting our Factory…you’ll soon be able to book via


We’re making it much simpler to book for activities at our Factory in Stoke-on-Trent. 

From later this week will be the place to book online for factory tours, decorating sessions, experience days and afternoon teas and find out about our special events, activities and summer festival.  This will replace, and all existing bookings will be imported into our new booking system.

We hope the information below will explain more but please contact if you have a specific question.

Why are you making this change?
A single website where you can shop and book for activities at the Factory will make it much easier for customers.

What will happen to my Emma Bridgewater Factory account?
If you already have an account from March 2019 you will be able to log in as usual and book for activities at the factory.
If you have an account but no account, you will need to create a new account at to book activities at the factory.
Due to data protection regulations, we are not able to migrate accounts from the factory website to the main Emma Bridgewater website.

When will the change happen?
From 20th March 2019 please visit to book for all activities at the Emma Bridgewater Factory.

I’ve made an advance booking for an event or activity at the factory after March. Will this be affected, and do I need to do anything?
Bookings made via for visits before May 2019 will continue as normal and you do not need to do anything. Your booking is in our system and we look forward to welcoming you to the factory. Please bring your confirmation email with you when you visit.
New bookings from March 2019 onwards need to be made at

How will I receive information/confirmation about my booking?
All bookings are confirmed with a confirmation email. If you have created a new account please check your junk or spam folders for this email when you make a booking and change your settings to ensure you receive our emails.

Will this change affect my account?
Your is unaffected but from March 2019 you can use this account to book for factory activities too.

Will I still receive the What’s On postcards?
Yes, if you have signed up to receive news about our Stoke Factory via post

Will you be keeping the EB Factory Facebook page?
Yes we will continue to post news and information on the Factory Facebook page